Booking.com, founded in 1996 in Amsterdam by Geert-Jan Bruinsma, is a renowned online travel agency specializing in accommodation reservations. The platform offers users access to over 28 million listings in over 150,000 destinations worldwide, including hotels, apartments, villas, and more. Ownership and Growth Initially established as a small Dutch start-up, Booking.com's success caught the attention of the Priceline Group (now Booking Holdings) which acquired the company in 2005. Since then, Booking.com has continued its expansion, becoming a cornerstone of Booking Holdings alongside other brands like Priceline, Kayak, and Agoda. Business Model and Revenue The platform operates on a commission-based model, where accommodations pay a percentage of each booking made through the site. This model has contributed significantly to its revenue growth. As of the last available data, Booking.com generated revenue of over $15 billion in 2021, showcasing its dominance in the online travel ...